With a brand, our buying process becomes the selection of brands, styles, and deals. The brand integrates all factors such as quality, Qatar Phone Number List price, experience (service), etc., which directly affects the purchase decision and greatly improves the efficiency of the purchase link. So here comes another question, why build a brand? Because, we hope that users can quickly choose my products when they have consumption needs. Therefore, efficiency is the criterion and evaluation criterion for our brand building, and all our branding work Qatar Phone Number List revolves around this keyword. The first step in brand building: brand naming The efficiency of brand naming is reflected in: from the name, I know what the brand does. Taking tool-type products as an example, I have made a brand naming model here. The naming model is divided into five dimensions: functional characteristics, triggering behaviors, presentation methods, target users, and identifying characteristics (Figure a).
First of all, we list the information of the five dimensions of the product as accurately as possible; Secondly, in the keywords of these dimensions, do creative divergence with similar meanings; Finally, arrange and combine these Qatar Phone Number List divergent words or words. Example: The main function of my product is to make photos more beautiful, so the five dimensions of information here are: Features: become beautiful; Trigger behavior: take a photo; Way of presentation; photos, pictures; Target users: young people; Identifying Features: Camera (Figure b) The information of these five dimensions can be obtained by approximate Qatar Phone Number List creative divergence (Figure c). After arranging and combining, we can get: Meitu, Meipai, Qingyan Camera, Meiyan Camera, Kacha Camera, Light Shot, Tap, etc. (Figure d). Because the Qatar Phone Number List combination of words and words may bring out the context and emotion, it is enough to choose the most suitable and most suitable brand name as the brand name. The second step of brand building: brand symbols Brand symbols refer to symbols that can be remembered and recognized by users in the process of brand communication. Brand symbols are the most effective communication tools. The most common and familiar one is the brand visual symbol, also known as brand VI.
The efficiency of the brand symbol is reflected in the easily identifiable differentiation and accurate conveying of feelings. Easy-to-recognize differentiation is easier to understand, and the feeling conveyed accurately means that when I Qatar Phone Number List receive my brand information, I can roughly feel: what type of brand is this, whether it has a long history, or is it fast fashion; Is it cold and niche, or gentle and considerate; whether it is facing the elite in the workplace, or a warm man at home, and so on. Effective communication not only saves the cost for consumers to know you, but also creates the possibility to generate the next Qatar Phone Number List action. Let's talk about VI first. The core identification symbol in VI is LOGO. Is there any way to design LOGO graphics? Of course there is. I call this method the refactoring method. From the words of creative master James Webb Young, "Creativity is the recombination of old elements". Example: I ne