A beginner's guide to managing Bing Ads Posted: 2020-11-18 You're in business to reach as many people as possible in your target market, aren't you? This means exploring a variety of marketing channels. One such channel is Bing Ads. Bing often gets a bad rap because it's seen as "the other search engine." That doesn't mean it has no users, though. Currently, Bing occupies about 7% of the global search engine market, including more than 20% of the US desktop search market. That's a lot of market share you throw away if you ignore it.
The good news, however, is that you don't have to ignore it. Bing offers its own pay-per-click (PPC) marketing service, very similar to Google AdWords. Here's what you need to know about showing ads on Bing. Note: This is a beginner's guide; it is for people doing Bing pay-per-click for the first time. Getting started is simple: just create an account Before jewelry retouching service you can start serving ads on Bing, you must first create an account. Luckily, it's pretty easy to do. Simply head over to Bing Ads and click the “Join Now” button. You will go through a fairly familiar account creation process. After you're done, Bing gives you a big, big freebie. No, these are not free advertisements. This is an opportunity to import your existing AdWords campaigns from Google.
How's that for customer service? You won't even have to recreate the campaigns you ran successfully on AdWords. If you are completely new to PPC, you will need to create a campaign from scratch. Don't worry, it's pretty easy too. (More on that below.) Perform keyword research Good PPC campaigns are like great search engine optimization (SEO) campaigns: they're keyword-based. Think about how people search for information online. They enter keywords into a search engine and then view the results. You will want to advertise to people who are searching for keywords relevant to your niche.
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