During the epidemic, everyone wearing masks cannot go out, but the need to communicate and express with others still exists.
Compared with text and video, audio social networking is a lower-cost way to meet social needs. The communication efficiency of pure text is too low, I believe everyone can understand. If you don't go out during the epidemic, your image is often sloppy, and in this case, you will be more resistant to video social networking.
And when audio is used as a single medium for receiving information, you can do some other things at the same time without conflict, and as a listener, your social pressure will be less.
In addition, during the epidemic, people's country email list sense of loneliness is often stronger, and uninterrupted audio can give people a continuous and warm sense of companionship.
2. Do not keep archives, burn after reading
Simply put, real-time voice social networking can reduce social pressure in one-to-many scenarios.
Everyone has a need for expression and emotional communication, but it’s easy to feel social pressure when expressing an opinion in public. This is why there is often a phenomenon of "big groups don't speak, and small groups don't stop talking".
Moreover, in the Internet age, many people, especially those with status, are worried that what they have said will be taken out of context and used by others to dig a hole for themselves one day. So if the conversation is not archived, they are more likely to speak freely and say whatever they want without worrying about their personal views being taken as official views or something like that.
Another point: audio content that is not played back can evoke loss aversion in everyone, so that they can participate more actively in a conversation. To give a counter example, for example, many people have saved a lot of articles in their WeChat Favorites, but they never read it, because everyone knows that the favorite articles are here, and they can wait to read them when they have time, but this may also be the case. Won't look it up again.
3. Big coffee KOL settled in
Of Clubhouse is the arrival of celebrities and big coffees.
For example, Musk's live broadcast attracted many, many bigwigs, all of whom came to give him the platform. There are also stars such as Lin Junjie and Mayday who have settled in one after another, and they are all characters with their own traffic.
Communicate with Kai-Fu Lee directly on social platforms
4. Help users achieve social breakout
In the process of my own experience with such products, I have a very deep feeling that it can help me break out of my personal information cocoon.
For example, on the early platform, there were many rooms discussing topics like "how did you come to this platform", and many friends would express opinions like this: their usual circle is too narrow, and they want to come and meet some different people, Absorb different opinions.
For example, like us Internet practitioners, the people around us are either products or operations, or technical brothers and the like, usually work long hours, and there are no weekends, and it is difficult to recognize people outside the Internet industry.
But since entering this platform, you can get in touch with angel investors, voice actors, owners of auto repair factories in third- and fourth-tier cities, and other people from all walks of life, and you can have a round table with these people to discuss a topic with equality and depth. Discuss and collide viewpoints. So many people will think that this is a very interesting thing.