People spend an average of 3 hours and 43 minutes on their phones every day when using social media, searching the web, and streaming videos. On top of that, they spend almost the same amount of time watching television. To keep your plumbing business name visible to potential customers, you need an advertising strategy that spans multiple channels. These examples will help you master the fundamentals of plumbing advertising for search engines, TV, direct mail, and more. Plumber SEM Advertising: 5 Google Ad Ideas to Stand Out in the SERPs Placing paid ads on search engine results pages (SERPs) is known as search engine marketing or SEM. When done right, SEM is a powerful form of advertising. AdEspresso points out that local searches on mobile devices have a conversion rate of up to 80%. You'll probably have to experiment with the different types of display advertising that Google places on its results pages to find what works. The examples below will help you get started so you can more easily use the Google Ads platform. 1. Have a Common Problem (San Diego Plumbing and Pipelining) The San Diego Plumbing and Pipelining ad appears when people in its service area search for “leaky pipe” or a related term. The ad succeeds because it uses several variations of the phrase "leaky pipe" throughout the copy. search-query-plumbing-problems It starts with the landing page address, which contains “water leak” and “pipe repair”. The title adds "leaky water pipes" and "pipe leak".
The Employee Email Database meta description, the text below the title, then repeats the words. 2. Gain trust by anticipating questions (Mr. Rooter) This ad from Mr. Rooter is tailored to customers searching for “plumbing”. A high-level overview of Mr. Rooter's selling points works here because "plumber" is such a broad term. The ad promotes confidence with phrases like "We're Approved and Insured" in the title and "Workmanship and Parts Guaranteed" in the meta description. local-ad-for-plumbing preemptively to questions customers may have. Note the text "We never charge overtime fees" and "Multiple payment options".
Easing Customer Anxieties (Roto-Rooter) Roto-Rooter takes a timely angle with this ad. Like Mr. Rooter's ad above, it targets customers looking for “plumber”. But instead of focusing on high-level selling points, Roto-Rooter shows how they've adapted their services for COVID-19. The announcement emphasizes details such as: Service calls will maintain a safe distance and zero contact. Plumbers will wear protective PPE. All affected points will be disinfected. Search-Ad-for-Plumbers The inclusion of a discount also shows compassion for homeowners financially impacted by the pandemic. 4. Show, Don't Tell (Restoration 1) The Restoration 1 ad shows how using simple, specific language creates a clear image in the minds of customers. Instead of a vague statement like "Fast Service", Catering 1 states when they will arrive with a "45 minute response time". The same goes for "moisture inspection with a thermal camera to find hidden water leaks". Search-ad-for-plumbing-2 Restoration 1 even applies a "show don't tell" philosophy how it collects payments with "We bill insurance directly". 5. Back up your listings with a Google Guarantee Google Guarantee listings are available to businesses that pass the Google Local Services screening and qualification process. If you qualify, your paid ads will appear at the top of the results page with a "Google Guaranteed" badge as social proof. Small businesses that aren't already part of the Google Local Service Ads (LSA) program can get a badge and support similar to the Google Guarantee for $50 per month. Plumber TV Ad: 5 Business Ideas for Getting Calls With people spending nearly four hours a day watching TV and using their smartphones, TV and video ads keep your name in front of your customers' eyes. Find out how plumbing companies are creating