At present, the former relying on live broadcast is the simplest and most rude way. For the latter, I think the platform can be divided into three types: "humorous content", "professional content" and "linked creativity" . Humor is about 50s story-based IP short dramas or the best content on the platform , which is the favorite type of entertainment for consumers; professional content can output some knowledge about commodity raw materials, processing and other aspects. Regarding ws number list linkage creativity, you can understand it as "in-depth co-creation of KOLs and KOCs", through brand official Weibo and private domain fans to initiate related topic challenges, check-in contests, designated users to arrive quickly, and shake to complete the action to give relevant rewards. Adopting ws number list a cow is the best case.
During the founding period, crowdfunding ws number list marketing, cooperating with Wu Xiaobo, mobilizing channels such as reading at ten o’clock and Dad’s evaluation, and accumulating nearly 200 million new consumer groups through content output , Huaxizi and Perfect Diary are also present. Use this strategy. Of course, brands can also invite KOCs to visit factories, do offline salons, hold popular science knowledge classes, etc. to cultivate super fans ws number list for a long time. In my opinion, with any combination of the three types, at least in terms of content and culture, brands can get out of the "limited game" . in conclusion: On short video platforms, brands, and content are endless games of leverage.
No matter what role, if you don’t want to quit the poker table early, you have to find the key element of “content compounding” so that the cycle can go ws number list on for a long time. #Columnist# Wang Zhiyuan, official account: Wang Zhiyuan, author of the best-selling book "Compound Interest Thinking", everyone is a product manager columnist. Internet scholar, left-handed technology Internet, right-handed individual cognitive growth. This article was originally ws number list published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from Unsplash, based on the CC0 protocol