Mobile gaming is having a moment in the spotlight Coinbase User List as homebound consumers spend more time on their smartphones and seek new modes of entertainment. Recognizing the trend, Mountain Dew developed a limited-run mobile Coin base User List game that pits NBA fans against New Orleans Pelicans power forward and All-Star Zion Williamson. “Broadly, this idea of casual gaming .
It continues to rise,” said Chauncey Coin base User List Hamlett, vice president and chief marketing officer for PepsiCo Beverages North America’s South Division. “Authenticity is key here, and this kind of mobile-forward approach is something that Coinbase User List we love about it.” Zion Shoots. You Score. is an exclusively mobile web-based experience and will be available at MTN Dew. live through May 25. The PepsiCo beverage marketer also layered a retail component into the campaign, placing point-of-sale QR codes at select stores that activate the game when scanned. Throughout the project’s more than year-long development,
Hamlett and his team honed in on Coinbase User List accessibility — a strategy they hope will pay off as a wider swath of consumers gravitate toward hyper casual gaming. Mobile games were forecast to generate around $86.3 billion in revenue last year, according to estimates from researcher New zoo. “We tried to take a simple approach to this ... even to the fact that you don’t have to download an app,” Hamlett said. “People are naturally used to utilizing QR codes, they’re used to having their phones in their hands and they’re used to engaging them. Simplicity was the key here.”