QSR In the 1991 recession, Pizza Hut and Taco Bell took advantage of McDonald's decision to cut advertising and promotion budgets. As a result, Pizza Hut sales increased 61%, Taco Bell sales increased 40%, and McDonald's sales decreased 28%. Great Recession (2008) Automobile Hyundai has created a unique and unprecedented program to eliminate the risk of potential buyers during the Great Recession. The warranty program allowed consumers to return a new car if they lost their job. Sales increased by 5% as they pushed for targeted ad purchases and many of the automotive industry suffered significant sales declines.
They differentiated the brand from its ghost mannequin effect competitors by very clearly and convincingly stating that it had the support of buyers. It was safe to buy Hyundai. Tell us what the experts should do for us So the problem is: Is this recession something different? With the same rapid and dramatic decline that the job market has seen in recent history, should advertisers now pay special attention? The IAB, the organization that develops industry standards for the online advertising industry, says no. This recession will generally be similar to the previous recession. Here's some specific guidance provided by the IAB on how to think about paid media and advertising investments: Tell us what the experts should do for us Impact of IAB Coronavirus on Advertising Costs: Buy Side Trends, March and April This graph shows that the channels that allow maximum flexibility are the ones that make the most sense to invest.
The two you see here are social media and paid search. This is because it can be easy to turn ads on and off, or pause them. That's where a lot of money is flowing. Spending on digital audio and digital displays has yet dropped significantly, but has not recovered in these categories either. Impact on Covid's Advertising Price Report Impact on IAB Covid's Advertising Price Report You can see that the CPM is reduced by 16% on all channels. It is channel independent. You can also see where they fell sharply. It is in the upper category. Open the web display. Mobile app display. Social media. AVOD free streaming site / app. At the bottom, you'll see the channels where you'll pay the amount you've been paying because your ads are the most resilient.