Video effects are tools of engagement that work on a subconscious level to make viewing more enjoyable. The special effects tighten up the transitions, enhance the storytelling, and, of course, add the "wow" factor. You don't have to be a production wizard to add them. After all, we're not talking about dragons, space travel, or fireworks. We're just referring to creative transitions, motion design , and other essential techniques that will make your next ad look and sound the way you want. It's also cheaper to add some effects to the photos and videos you take yourself than live video . Templates and other user-friendly software can help small businesses save on production costs, from putting together a film crew and hiring actors to buying expensive equipment.
Here, we've picked seven of our favorite video effects and why they work especially well on Facebook. light flash transition Since the News Feed is so competitive, it 's important to open the video within the first few seconds. Your ad audience needs to be convinced that the video is worth watching or at least entertaining. Bright glitter might be the industry mailing list opener you're looking for. Like lightsabers in Star Wars , flares represent bursts of energy. Such powerful images can herald great changes, surprises, or power shifts, introducing viewers to something they've never seen before. You can find this effect in several Shakr templates, including Modern Sport Theme . As with most of the effects we've discussed, you can also DIY sparkle effects in Adobe After Effects post-production . color filter When creating content for Facebook, marketers often need to consider color psychology . Color plays an important role in our behavior and purchasing decisions.
Dr. Robert Plutchik's "Wheel of Emotions" is a beautiful visualization of the connection between specific colors and feelings: Video naturally incorporates color in a number of ways. You can choose to include certain colors in the background, props, and clothes you wear on camera . But if you really want to express it with color, you can add filter effects in post-production. Color filters add instant emotion to any action happening on screen. The purple and green color filters in the Trendy Look template bring together the quick-cut action shots.